Forget ‘glamping’ and ‘staycations’. Literally forget them, because according to the latest forecasts, cash-strapped Britons will find even these flimsy concepts impossible to afford as economapocalypse continues to bite.
PR company Trouser Chimp predict that the next big fashion in budget travel will be the rise of ‘homeless holidaying’. Already dubbed ‘hobo-lidaying’ or ‘vagra-tions’ by the bloggerati, it’s predicted that some 53% of UK holidaymakers will content themselves with wandering down country lanes, picking berries and sleeping in hedgerows.
Toby St Helen, Account Director for Trouser Chimp said,” We see it very much as a return to the simpler pleasures for British families. Our country’s hedgerows and cobbled lanes are a much-loved part of our heritage, and people hobo-lidaying are really getting back to that pastoral, bucolic idyll. We are promoting some very affordable packages from our operators for next year.”
The cost cutting does seem to cut back on factors such as shelter, warmth and safety, but St Helen is unperturbed. “Why be tied down to the tyranny of staying in an actual building?”, he said. “Our operators are offering freedom, authenticity and the chance for kids to engage with real live brambles. Bracken is also going to be very hot next year.”
Celebrity faces are being lined up to front a major advertising campaign, with Gok Wan, Linda Nolan and the 14th Marquis of Tweedale all believed to be in the running.
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